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La Gutierrez — The Studio
We build brands that hold their ground before the first impression is even made.
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Founded 2022 · Barcelona
Every project begins with a question, not a brief. We slow down to find what the brand actually needs — then we build it with precision.
We map the gap between where the brand is and where it needs to be. No assumptions. Only questions.
We build the conceptual architecture: positioning, voice, visual language — the spine that holds everything else together.
Identity systems, digital presence, brand guidelines. Built to work without explanation.
We don't disappear after delivery. We stay close — refining as the brand grows into itself.
Process — Barcelona, 2024
Luciana Gutiérrez, Directora Creativa
Founder & Creative Director
Creative Direction · Brand Strategy
With roots in Peru and a career built across
Italy, Spain, and the USA, Luciana founded La Gutierrez
with a clear intention: to bring concept-first thinking to brands
that are ready to mean something.
Her work sits at the intersection of identity and intelligence —
where brand clarity meets strategic automation.
We don't produce deliverables. We build meaning — and the deliverables follow naturally.
We work with a small number of clients at a time so every brand gets the attention it deserves.
Brands built here are built to last. Trends are observed. Principles are followed.
Ready to begin?
30 minutes. No pitch. Just clarity.